Vertical AI products — across text, image, video, and audio — purpose-built for the companies that produce the world's news.
Get in TouchThe news media industry produces the information that billions of people rely on every day — across print, digital, broadcast, podcasts, and social platforms. It operates under extreme constraints: tight deadlines, editorial accuracy, multilingual publishing, and the constant pressure to maintain audience trust.
AI should be the biggest unlock the industry has seen in a generation. But general-purpose AI wasn't designed for editorial work. It hallucinates facts. It doesn't understand house style. It can't distinguish between a verified source and a plausible-sounding fabrication. For an industry where accuracy is existential, general AI creates new risks faster than it solves old ones.
Vertical AI changes this. In every industry where accuracy, domain expertise, and trust matter — legal, healthcare, finance — purpose-built AI is replacing generic tools. News media is next. The AI that powers a newsroom needs to be trained on editorial standards, grounded in publication-specific voice, and built for the full production workflow — from reporting to publishing, across every format and language.
That's what Avetria AI is building.
The AI co-pilot for journalists. First Draft handles the daily editorial workflow — translation, drafting, proofreading, fact-checking — in your publication's voice and to your editorial standards. It's live in newsrooms across India, used daily by reporters and editors to produce higher-quality journalism, faster.
Explore First Draft at getfirstdraft.com →Whether you're a newsroom exploring AI, or an investor who sees what we see in this space — tell us about your work.